Claude Training: practical AI skills for your organisation
Your team learns to use Claude purposefully and responsibly in day-to-day work. Exercises use your own scenarios and cover prompts, Projects, Research, Artifacts and quality control.
A repeatable way to work with Claude
Participants practise their own tasks and agree how to review and handle results responsibly.
Six programmes for different levels and roles
During the intake, we select topics that fit your team, available Claude plans and intended applications.
Getting started with Claude
Explore the interface and learn which tasks are suitable for generative AI.
- How a language model produces answers
- Capabilities, limitations and common errors
- Claude on web, desktop and mobile
- Free, Pro, Max, Team and Enterprise plans
Writing clear prompts
Learn to define the purpose, context, source material and quality criteria for a task.
- Set the objective and audience
- Add relevant context and source material
- Specify format and quality requirements
- Review, follow up and refine
Advanced prompt techniques
Use a systematic approach to multi-step work and quality control.
- Break work into verifiable steps
- Use project instructions and role context
- Refine outputs against clear criteria
- Evaluate answers and supporting evidence
Projects, Research and memory
Organise recurring work and research in a consistent environment.
- Create Projects and project instructions
- Add documents as project knowledge
- Review Research results and citations
- Manage memory and privacy settings
Extended thinking
Choose a suitable approach for problems involving multiple steps and uncertainty.
- Use extended thinking purposefully
- Test scenarios and assumptions
- Review complex analyses
- Recognise limitations and verify conclusions
Role-specific applications
Apply Claude to your daily work: practical use cases for your function.
- Communications and content creation
- Data analysis and research
- Document drafting and editing
- Workflow automation ideas
Complex analysis and Research
Design robust workflows for analysis, synthesis and source review.
- Structure multi-step investigations
- Define evidence and quality criteria
- Check citations, assumptions and gaps
- Compare approaches and conclusions
API integration and automation
Build Claude into your systems and workflows.
- Claude API fundamentals
- Embedding Claude in applications
- Batch processing and efficiency
- Advanced use cases and integration patterns
Skills, connectors and workflows
Design reusable approaches that connect Claude to suitable tools and information.
- Create reusable Skills and instructions
- Review connectors and access rights
- Build and test prompt workflows
- Set quality checks and human oversight
Strategy and implementation
Plan Claude adoption across your organisation.
- AI governance and policies
- Change management for AI
- Measuring ROI and impact
- Scaling AI responsibly
Content creation with Claude
Claude as a creative sparring partner for text and communication.
- Writing blogs, articles and web copy
- Copywriting for ads and campaigns
- Maintaining and perfecting tone of voice
- Audience-focused writing with AI support
Press releases and campaign copy
Getting professional communications on paper faster.
- Structuring and writing press releases
- Developing campaign concepts
- Sharpening key messages
- PR and storytelling perfection
SEO and online content
Use Claude to prepare and develop useful, findable content.
- Explore search intent and topic clusters
- Validate search volumes in an SEO tool
- Draft clear web copy, titles and meta descriptions
- Plan content with an editorial calendar
Social media and internal communications
From social posts to newsletters and intranet content.
- Social media strategy and content planning
- Expressing organisational news clearly and engagingly
- Carefully wording difficult messages
- Building templates and fixed formats with Claude
Recruitment and selection
Use Claude for preparatory writing while keeping employment decisions with people.
- Draft clear and inclusive job adverts
- Improve role descriptions
- Prepare structured interview questions
- Review criteria for bias and relevance
Onboarding and communications
Getting new employees up to speed better and faster.
- Drafting onboarding programmes and welcome emails
- Simplifying manuals and work instructions
- Creating FAQ documents for new employees
- Writing internal communications clearly and inclusively
HR documents and policy
More efficient drafting of policies, schemes and procedures.
- Summarising employment schemes and procedures
- Preparing appraisal conversations
- Creating feedback forms and evaluation templates
- Carefully wording reorganisation communications
Learning and development
Claude as a learning assistant and training support tool.
- Drafting training materials and presentation texts
- Generating cases and practice materials
- Creating knowledge tests and reflection questions
- Structuring and summarising learning pathways
Supporting decision-making
Claude as a thinking partner for complex issues and choices.
- Drafting pro/con analyses and decision matrices
- Thinking through scenarios and mapping risks
- Writing advisory texts and management summaries
- Preparing and structuring meetings
Reports and presentations
Getting management information on paper faster and sharper.
- Drafting quarterly reports and progress overviews
- Writing presentation texts and talking points
- Sharpening boardroom communications
- Wording dashboard texts and KPI explanations
Strategic thinking with AI
Using AI for analysis, orientation and strategy development.
- Developing SWOT and PESTLE analyses
- Accelerating market and competitive orientation
- Articulating and testing strategic choices
- Sharpening vision and mission statements
AI in your organisation
Leading responsible AI adoption within your team.
- Assessing AI opportunities and risks for your organisation
- Bringing employees along in AI transformation
- Establishing conditions for responsible use
- Building a business case for AI investment
Claude training built around your work
The intake, exercises and materials reflect your organisation's tasks and working agreements.
Directly applicable
Participants practise with documents, questions and processes they recognise from their work.
Tailored level
The intake covers experience, learning objectives and available accounts. We use this to shape the programme.
Experienced AI trainer
Before each session, we review Claude's available features and update examples and materials.
For teams that want to use Claude purposefully
Examples and exercises are matched to the participants' roles, experience and working environment.
Employees & teams
Learn to use Claude for writing, summarising, researching and planning. Directly applicable in your daily work, regardless of role or department.
Managers & team leads
Use Claude for better decision-making, reporting and communication. Learn how to deploy AI strategically and bring your team along in responsible AI use.
Communications & Marketing
From content creation to copywriting and social media: Claude as a creative sparring partner. Learn how to use AI without losing your own voice.
Assistants & secretaries
Use Claude to prepare emails and meetings and turn notes into clear action points.
Everything you need to know
Approach
Short explanations alternate with guided exercises in Claude. Participants work on recognisable scenarios and develop a useful set of prompts during the session.
Prior knowledge
No technical background is required. During the intake, we assess participant experience and select a suitable level.
Claude account & access
Participants should have access to Claude (either claude.ai or Claude within your organisation's system). For expert-level training on API integration, additional technical setup may be required.
Materials & follow-up
Each participant receives a summary, practical use cases and a quick reference guide. You can contact us with questions after the training.
Customisation & combination
Claude can be combined with ChatGPT, Microsoft 365 Copilot or a session on AI policy. We include the selected topics in one proposal.
How we prepare your training
Beforehand, we agree what participants should be able to do in their work after the session.
Get to know
A short conversation to understand your wishes, target group, industry and experience level. No obligation.
Customise
We design a programme with examples and exercises from your own working environment and industry.
Deliver training
Interactive, practical and engaging. Online or on-site. Immediately applicable tips and techniques.
Follow-up
Participants receive their materials and can ask questions about the covered topics afterwards.
What participants say
"Very educational training delivered enthusiastically. Interactive, room for own case contributions and lots of helpful tips that I can get started with straight away."
"Finally I understand how to write effective prompts and how Projects help me structure my work. The training was very practical, with examples from our own situation."
"Great insights into Claude's capabilities and limitations. The trainer was flexible with different experience levels. Everyone learned something new."
All about Claude training
We offer three levels: Beginner (for those new to Claude), Advanced (for those with some experience who want to work more systematically) and Expert (for those who want to master advanced techniques, extended thinking and API integration). We also offer three specialisation programmes: Communications & Marketing, HR & People Management, and Management.
The training is for employees, managers, specialists, communications professionals and team leads. No AI experience is required for the beginner programme. We match the level to the participants during the intake.
The Beginner training is a half day. The Advanced and Expert programmes are full days. Industry-specific variants can be combined with a level training. We adjust the duration to your wishes and the knowledge level of the group.
Yes. During the intake, we discuss the group's experience and design a programme that remains relevant for each participant. Our trainers are experienced in guiding mixed-level groups.
Claude and ChatGPT are evolving quickly and offer overlapping features. The right choice depends on your tasks, existing systems, administration and data policies. During the intake, we can compare these factors with your working environment.
Safe use depends on the plan, settings, connected sources and information entered. Anthropic does not use content from commercial Team and Enterprise environments for model training by default. Consumer accounts have different choices and settings. We cover these distinctions, data classification and output verification during the training.
Yes. We deliver the Claude training online or at your location. Content, examples and exercises are tailored to your organisation, industry and roles.
Yes. Claude can be combined with advanced writing, strategic thinking, ChatGPT or Microsoft 365 Copilot. We select the topics during the intake and include them in one proposal.
Receive a proposal for your Claude training
Tell us what your team needs to do with Claude. We respond within two working days and first discuss the content, group and preferred format.